Hi Gretchen,

That’s a really good question that a number of organisations are probably having to deal with right now. Here are some of our suggestions to shake things up:

• Ask the same sources that are telling you they feel dis-engaged for ideas of what they want done differently. Set up an easy space (on your intranet for instance) where they can then submit questions or feedback directly.
• If you don’t already use Workplace by Facebook- might that be a good option to start engaging with your employees in a different but familiar way? Starting groups within it for people with various interests to engage and communicate?
• A lot of the staff morale will depend on how their manager is communicating with them. So maybe providing some quick tips to managers on how to increase listening and reduce the amount of time to turn feedback into actions.
• Is there any way to make your virtual social catch-ups more interesting by maybe starting them off with a round of applause for those that have gone above and beyond that week? Look for and celebrate small wins. The recognition bit might make them attend and stay through the event?
• Are there senior leaders who are extremely engaging that employees feel motivated by? Publicise that you will be having them join the catch-up to share what they have recently learnt (helping to create a learning culture) or to play a game or even just have a virtual drink!
• If you have some time to do this exercise, then use a progressive approach like British Airways did- their philosophy is all about treating their colleagues as customers. Building personas of employee population based on behaviours, wants, needs and attributes and targeting communications activities based on these persona types. You can listen to the interview on our club.

Good luck!

Disruptive HR Club Team