for me its the language used in the JD, advert and on the careers website. Values are also something I look for!

I would ask for these questions:

– The main elements of their culture

– Values: what are they and how they include them in everyday life

– Decision-making process (how they make decisions of what process should be improved? How do they gather information for that?)

– Relationship between company and its employees

– HR working principles and ways (Agile Hr principles or a traditional, etc)

– Way of thinking: lessons learned, bets of HR team into process etc

– Terminology they use (HR team or People team, employees or team members, etc. that also say a lot :))

I agree language and tone are really important and tell you whether they are actually committed to a change or just saying what they think you want to hear. How they describe their culture is so important and what benefits, other than the obvious ones, they offer….and that doesn’t include an office dog 😆