Sounds like the campaign itself is a success in many ways particularly with the increased traffic. I wonder if its what they see when they click through is the issue? eg: JD/PS, advert, T&Cs. Do you have any lived experience you can share with potential applicants (testimonials written, verbal, filmed) from current employees who can share with the audience ‘what’s in it for them’ if they apply? Do you have direct access/point of contact for anyone to get it touch – in this competitive world it seems like convenience is key – so anything you can do to be personal/accessible I think may help. Hope this is useful, will watch the responses with interest (as I suspect you are not alone with these challenges)! Sally